Episode 8
WebJamAds Leaderboard 1:06-3:09 (2m3s)
The contestants receive their personal results on slips of paper for their review.
Stil responsible to earn money as a team while doing the individual challenges.
Team Results
$3334.70 Team PepperJam
$0.00 Team XY7.com
Wright’s Jewelers Immunity Challenge Ring 3:11
This ring may save you on the individual challenge if you don’t come in the top 6
2 Day Individual Challenge Progress Interviews 3:43-9:49 (6m6s)
Jonathan van Clute
I am buying popup and banner traffic and moving them to a landing page where hopefully the traffic will convert.
I’ve got a guy who has completed a PPC campaign for me, he’s improving/tweeking it’s performance.
I’m also doing some email campaigns. I have some mailing lists I have yet to exploit for this. So I thought I’d fire those out today.
This is what I am doing on my end.
Chad Van Norman
I’m promoting for my indivdiual challenge a less risqué dating site…find romance…
It’s based towards over 30+ crowd, other sites are late teens, early twenties. It doesn’t have half naked women on the landing page showing cleavage. I’m hoping this will convert better. Sex sells, but I’m doing a different aspect.
Collin LaHay
The biggest one I have is PPC, Google Adwords. It is for an educational offer. a private offer from Azoogle.
It has taken some time for them to add it to the account, we are using Thor’s account. But we finally added it and now we are ready to rock n’ roll!
Jonathan van Clute
We all chose to go with the dating market, the dating niche. It was suggested by Shoemoney. I’ve run alot of dating in the last couple of months and there’s a ton of traffic in it, and a ton of money in it. It is an evergreen market, when will people ever not be trying to date?
Ronda Del Boccio
I was up really late trying to deploy my offer for today by putting up a blog post and video and different types of things.
I was also about to look at a page for Ian Fernando and help him out with it. I took a look at it last night, so I want to finish going through that today and give him some feedback.
I’m doing that just to be helpful to him. It’s nice that we are all learning from each other and helping each other out in different ways.
I learned from Collin Lahay yesterday how to get a $100 advertising coupon from Facebook.
Ian talked to me about making a Facebook ad which you guys were filming. So today I am going to go through his page that his copywriter wrote for him and see if I can make it stronger.
Most of my individual things are deployed, I have a few other things to do, so this will be an interesting busy day as usual.
Collin De Ruyck
I have set up an Adwords campaign through Google and a little bit of PPc. We didn’t have very much of a budget so hopefully that converts.
I purchased some traffic from a site that I’m not going to talk about, which should send more traffic over to the offer that I have.
As well, I have a small email list of about 30k that I’ve sent out emails to. That’s all I can do as far as getting traffic to my offer. I also made a blog post about it, so we will see how it goes.
Jonathan van Clute
For me, the challenging part is that I don’t have the ability to change this offer.
Typically, I would not just pick one offer and fire it off and forget about it and just hope it converts.
The typical approach is to run it for a few hours and see what happens, look at the conversions, adjust, choose the best performing landing page, and optimize and have this ongoing process.
Even possibly say this offer simply stinks for this traffic and pick a different dating offer. I don’t have that luxury here, so it is a little bit like crossing your fingers and hope.
It’s not converting nearly as well as the offer I’d normally send to, the Copeac Offer, but it is converting and I am getting leads and I am definitely making money with this. So I have no complaints.
Jani Ghaffor
I’m doing a Google Adwords campaign. But instead of doing what most people do which is go PPC (you pay every time someone clicks and the ad displays), I am doing something called “Placement Targeting” meaning that your ads appear on a network of different websites that are related to what you are promoting.
I am promoting an insurance offer, it is to get a free insurance quote. Everytime someone fills out the form to get a free insurance quote, I get paid $15 per lead. They don’t need to put any credit card numbers, they are just looking for an insurance quote.
Instead of paying cost per click, I am paying cost per thousand. I pay a certain amount of money for every thousand impressions that my ad appears on a website.
When my budget runs out, no matter if no one clicks, my ad will show 1000 times as long as I have enough money in my Google account.
Share Something in 60 seconds with Jonathon Ryan 9:50-13:01 (3m11s)
How do you get a domain and what is it?
Domain Name: the use of a unique word, phrase or combination of characters that computers can use as a “mailing address” for finding anyone, anywhere on the world wide web…
1. The name: the part we give the most thought to…trying to come up with a name that fits our market, is easy to remember and available.
2. The extension: also called the “top-level domain” or TLDs…a few examples of these available to the general public
.com - generally for commercial purposes
.net - typically used for internet service providers
.org - generally used for non-profit organizations
Many companys will register your domain for $8-9 or up.
Jonathon picked www.namecheap.com to register his domain
He looked for discounts for the website by googling “coupons for namecheap.com” and used the code he found in his google search when at the checkout of namecheap.com.
He saved $4 for his few minutes of search effort.
Everyone at Top Affiliate Challenge told Jonathon everyone should consider registering their own name.
Domain Flipping - when you buy a domain name and hope to sell it higher than what you bought it for.
Just because you buy a domain name, you are not obligated to develop it.
If you want to try blogging for free, go to wordpress.com and sign up for an account. Alternatively, you can self-host it on the domain you just bought by going to wordpress.ent and follow the download info.
Jonathon ends his monologue wearing grean and having a heavy irish accent…trying to squeeze out as much luck as he can for his PPC campaign.
One on One with Wes Wyatt 13:30-17:03 (3m23s)
Wes Wyatt
You seemed to go with the loving couple instead of the half naked people..
Chad Van Norman
That was by choice. I decided I was going to go with the less risqué type of landing page. So far I think it is converting pretty well.
I know what my other teammates did with theirs and I am converting just as good as the risqué type of one if not better than some.
Before I got here, I didn’t know about this type of marketing at all. I am a list email marketer. I learned quite a bit this week and I think I’ll be able to make it into the top 6 on the show.
Wes Wyatt
So far as your team, are you working as a team, the same way on the team challenge as with the individual challenge or is it every man for himself.
Chad Van Norman
We are kind of doing a bit of both. We are helping each other out to generate leads but I am doing stuff on my own in case mine wasn’t converting as well as my teammates.
Wes Wyatt
Do you think what your team is doing will help cinch the “McArthur 4″ into the top 6.
Chad Van Norman
I can honestly say I am converting better than one of the other people on my team. But I do think we will have Team PepperJam in the final 6.
Wes Wyatt
Everytime we see you, you are wearing a cap for fdlexpress.com, tell us a bit about that
Chad Van Norman
FDLExpress.com is a company that my mother works for and it is a delivery service where I come from and I built a website for them.
When I found out I was on the show, I thought I might need some extra funding with advertising so I approached the company for sponsorship. So I am wearing the hat to show it in as many episodes as I can. They do do business here in Lincoln.
Wright’s Jewelers Immunity Ring 17:04-19:35 (2m31s)
Each contestant will receive a “persona” which coincides with an Azoogle Ads offer.
All contestants need to match up each offer that coincides with each persona in 15 minutes.
The first one to do this will win the Immunity Ring and will be immune from elimination regardless of what their performance is in the 2 day individual challenge
After the 15 mintues is up, there is a 5 way tie. The person who gets the closest bullseye in a dartboard will win the immunity ring.
Ronda Del Boccio (red dart)
Chad Van Norman (yellow dart)
Jani Ghaffor (yellow dart near 19)
Jonathan van Clute (black dart)
Carl Zetterlund (blue dart)
Wright’s Jewelers Immunity Ring to Jonathan Van Clute
2 day Individual Challenge Interviews 20:05-31:40 (11m35s)
Carl Zetterlund
You guys are on the internet every day now so start paying attention. What do you see popping up?
Do a search on dating, look at the right hand side, look at the front page top 10 search results. What are they doing?
If they are there in the top 10 sitting there for weeks straight, they are obviously making money.
Study the landing page, you can reverse engineer what they are targeting. You can see what works and what doesn’t work. That is the best way to get started, to understand how the field works, what industries are good and everything else.
That’s just to start. Then there is a huge learning curve because there is a technical aspect to affiliate marketing which alot of other businesses don’t have.
You have to get comfortable with dealing with websites, getting domains, hosting, setting up a simple webpage.
Sure you can outsource that, but it can get pretty expensive if you don’t know what you are doing. There are alot of people who will try to defraud you….yeah…..
But still, it is alot cheaper than starting a retail business and alot less competitive. If you have the willingness to put the time and energy to do it, and get past the little technical hurdles of hosting, website set up. it really is a simple matter of trying things, checking your stats, and finding one that really works.
When you do find the thing that really works, it is usually going to be very big.
For example, last year I found something after trying alot of different things in different niches, one just hit and exploded.
When it hits it can hit really well and you can basically make a year’s income in just a few weeks.
That is the power of the internet.
Devin Hunter
You don’t just walk away, you do testing on it no matter what you do and if it’s not working then you pull it and try something different or tweak it or try some different traffic, or buy some different traffic someplace, do ppc or whatever it might be.
You are always testing and always monitoring.
If you walk away and don’t check after a few days, your ppc or ppv could make you lose money really quick. You have to observe it constantly.
Jonathan van Clute talks about 14-16 hour days in his business
Ken McArthur
You really want to have your top level goals in place first.
Start with thinking about how you want to spend your day. If you spend your day doing something you’re absolutely miserable at, you are not going to have a fulfilled life.
If you hate being around people, maybe sitting in a basement and working with a computer and never seeing a person is a dreamworld.
But if you are a social person that really wants to get out and meet everybody and interact with them live, maybe that is something you should do.
There’s lots of ways to make money on the internet. The problem is never how can I make money off the internet, the problem is how do I choose which way to do it.
And the way that you choose to do it is by looking at your top level goals.
How do you spend your time every single day?
If I get to the end of my life, and I look back on my life, what will make me feel fulfilled about my life in what I’ve done in my life?
What will make me say at the end of my life, I’ve lived, I’ve loved, I’ve had an impact, I’ve made a difference for somebody, I feel like I contributed something to this world.
Who wants to get to the end of their life and say, “okay I made a pile of paper”…which is basically what money is. Money is only good for the things that it can do.
Carl Zetterlund
Google has the top 10 listings in the front. Ignoring the top bar and the right side, basically the top 10 in the front aren’t paying for that position.
Google has determined that link must be important for that particular search term and we will put them in the top 10.
This is free traffic that doesn’t cost you a frickin’ penny.
If you can be there instead of the paid traffic on the right side, you don’t have to worry about alot of things. YOu can let go, you can sit back and let things happen.
It is however a totally different game. There are a lot of ways to make money, you can pay for traffic, you can get traffic for free; google’s traffic is one thing, it’s called SEO (search engine optimization).
Some people actually SPAM Craigslist.org, they put classified ads, videos on YouTube.com with an affiliate link. There are a million ways to get traffic, you just have to get creative.
Devin Hunter
You just have to go out there and know the different places and sites to put your information out there.
So you can start with just pennies. The misconception is you need money to make money is not necessarily true. You don’t have to spend hundreds, or thousands, or tens of thousand hundres of dollars to get started.
With $120,000 when I had a restaurant franchise on each location, that is really high risk.
With the internet, literally pennies. I have a business this way and these other internet marketers got started with pennies also. As you get into it, then you want to start leveraging that cash that you make into the paid services and advertising in order to drive more traffic. That is the whole point of getting into it is to use that money to leverage into something else, then it really takes off when that gets going.
Ronda Del Boccio
One of the things when people are working with these networks, you have to see what is allowed. If they say “search only” then that means Google Adwords or running Facebook Ads. If they say web, you can blog about it or put something on a website. Email, you can email it.
Make sure to look at the stipulations in the offers. Sometimes they say certain search words you can’t use and they are careful about language that you use being straightforwad and not misdirecting.
Ken McArthur
I’d like to think we are getting real solutions to solving problems out to people.
We ought to think about the offers that we run. We are running dating offers, but there are situations where this is important for people.
I know at least 3 different people on this set that met their current husband/wife/partner online through dating services.
This can be lifechanging for some and could be a problem solving solution.
If you aren’t thinking about the long term impact of what you are doing, you can’t make a difference at the end of your life.
Carl Zetterlund
A year ago, I knew nothing about affiliate marketing.
I stumbled upon something called 30 day challenge (30daychallenge.com) by Ed Dale and Dan Rain. They tell you step by step with video, what to do. If you are a complete newbie and you followed the videos step by step, they even show the mouse clicking everwhere, how to install things, how to do everything.
The challenge was you had to make $10 in 30 days. It’s a really simple concept and showed you every single microstep to do it. That is your foundation, it had for me. I went from being in debt to having a ton of money. I am in a different role now, I am thinking about reinvesting and expanding my business. It has completely changed my life.
It starts in AUGUST of this year, it is a yearly thing, so don’t miss it.
Devin Hunter
If you searched for my name, Devin Hunter, you would see that I have around 215 videos out there. It cost me nothing to do them. YouTube is not the only place I place videos. I use all the different video social sites.
I really enjoy that kind of thing because you can see the person, their expressions, their emotions. That’s how I promote in my business and not all my videos have to do with business but it can actually drive some of my traffic.
It just takes a simple webcam or a flip cam and just put those videos out there to drive traffic to wherever you want, whether your business or your affiliate campaign, or whatever it might be. I am talking about video, because that is what I like.
Ken McArthur
Alot of people think they just have to do an online business and that’s it.
But most successful online marketers are those also doing offline work.
If you can do a combination of both and bring the strengths of both online and offline activities to your business that woud be advantageous.
We have a strong internet based business. Alot of the training we do is through the internet, but we also have offline activities because that is where you can meet face to face.
It is an incredible difference to be able to meet face to face and spend some time together sharing our ideas back and forth.
I encourage anyone to go to live events like JVAlertLive.com or other marketing events or places where other people like you gather. There is strength in numbers, you can do more things together than you can do apart.
