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WebJamAds Leaderboard Report 1:07-4:38 (3m31s)
In Episode 6, everyone is safe and will not be eliminated. Results will be reviewed and discussed.

We see all XY7.com contestants wearing PepperJam t-shirts followed by John Chow thanking Kris Jones, CEO of PepperJam for his generous donation to their PPC campaign.

$87.93 XY7.com
$1680.50 PepperJam Network

ProFlower Confessions 4:47-8:30 (3m43s)

Ken McArthur laughs as he talks about John Chow managing to get their own team sponsor PepperJam to donate money to the XY7.com team. Ken does not think John has too much pull with regards to Pepperjam and is not too worried. His team has called PepperJam and they are waiting for some intel on exactly what agreement PepperJam gave to John Chow.

John Chow talks about his phone call to Kris Jones, PepperJam CEO & Founder. He asked Kris for some sponsor money for Team XY7.com’s PPC campaign. He convinced Kris that it would put an interesting twist to the show if PepperJam actually helped a competitor team against their own team.

“If you don’t ask, you don’t get.”

One on One with Wes Wyatt 8:38-17:45 (9m7s)

Wes Wyatt asks how to get an optimized campaign going with Jonathan van Clute.

Jonathon van Clute says it depends on what type of campaign are you talking about (ie. email campaign, ppc campaign, etc.) Most people are talking about PPC.

For Google adwords, the factors that affect your success:
Step 1 - keywords you bid on (what are people searching for)
Step 2 - Ad itself (headline, 2 lines of body copy, display url, all those impact
step 3 - When they click what kind of landing page do you have…(it is not uncommon to get a good click through rate but no conversion because the landing page is not good.

You need data fast and lots of it to figure out what is gong on.

If you see tons of impressions, you have the right key words but no clicks, then your ad is not working.

You need to anaylze what of the 4 things in your ad may be turning people off from clicking your ad

Multiple variables, you can’t change more than one factor at one time to determine if it is the point that affects your ad. You might have to keep the ad on for 1, 2 days, maybe even a week. This can be tedious.

What if there are lots of impressions, tons of clicks, but not converting. Some Cpa networks good at giving custom changes to landing pages. (ie. Copeac has an in house design team to custom a landing page)

If it is your own website, you have your own control.

You need to do things one at a time and then determine if it is statistically relevant. (ie. 20%, 30% increase…is this relevant vs 6%, 8%?…these are difficult to determine) You need a large quantity of data to see significant change.

ie. notonecent.com
Carl Zetterlund designed the website and originally they just had an opt-in page which was receiving about 30-50/day opt ins.

We increased conversions by doing an ad with Monica on a video instructing them how to opt-in. We do not have data yet as to whether this largely improved conversions.

Sometimes you can try out something and it converts like you never thought it would. (ie. Facebook demographic typically teen 17-20 women, but I promoted a hair restoration product on facebook. It made $10k in one day, even though the demographic was middle aged bald men)

One on One with Wes Wyatt 18:19-24:37 (6m18s)

Wes Wyatt talks to Ken McArthur about Incentivized Offers.

Ken explains when you give something to someone to do something (ie. $15 to sign up to a form).

Ken McArthur gets repeat traffic to buy over and over again by maximizing the income on every lead he has.

If it costs $1 for a customer lead and get them in a funnel system where you can hit them with multiple offers, you can build a large back-end. (ie. email subscription lists, membership sites) Then you can build a real relationship with them.

Offers you can send: Upsells, downsells, cross sells, send to other affiliates simply with having them on your list with a good relationship with them.

Provide a real solution to a real problem if you want to build a real business. As affiliate marketers we can use tips and tricks to create long term recurring revenues because we are helping solve a problem for them.

“Porcupines in Heat” Usually the novelty of something you are interested and enthusiastic about wears off. Customers commonly act this way. A marketer needs to capitalize on this with multiple offers.

ie. JV Alert, AffiliateShowcase.com have many customers since day one. Over a lifetime of paying monthly fees it is a great recurring income.

[B]Share Something in 60 seconds with Jonathon Ryan 24:40-29:13 (4m33s)[/B]

Jonathon Ryan introduces Ronda to talk about what you need to do first before starting your business.

Ronda Del Boccio recommends you always carry with you a small notebook. Then when you have an inspiration you can write it down. The actual coaching I suggest, when you start, be clear on where is your passion, before you think about how you run your business.

What’s your point?

TheGeometryOfSuccess.com - 5 simple shapes to shape your life.
1/2 hour audio and workbook, and 1/2 hour strategy session.

A dot(point) - reflect on what you are as a person, what is important to you, ask these type of questions.
A vertical line - if everything is in line with your purpose then do it
A horizontal line - is your platform, what do you stand for. If you don’t stand for something, you’ll fall for anything.
An upside down triangle - The point is coming towards you. It is how are you going to attract what you want in your life and your business. How will you attract the perfect people and situations into your life
A circle - It is your community. An affiliate marketer is who you know, how you can connect and enrich people’s lives and how you can continue.

One on One with Wes Wyatt 29:40-35:02 (4m22s)

John Chow talks about the best ways to approach someone.

1. Find the person who has the authority to make a decision
2. Get their phone number, don’t just use email.
3. Call them up and then follow up by email. You can even just leave a voicemail asking them to call back. You will get a better response than just emailing.

Wes Wyatt: What if you are an unknown and does not have a relationship with you?

John Chow: When dealing with a new company then go by email, look up the person who most likely has the authority, introduce yourself and tell them in your email the benefit for them if they help you.

ie. Using a Flip Video Camcorder on my blog. I would tell the company that I am a blogger and would like to use their Flip Camcorder. I would mention their product, what made the video, what did I use. Then they can see what the benefit is vs just simply asking, “Can I have a flip video?”

Wes WyattI: What if you are approaching a business that does not know marketing online and could not see the benefits of being mentioned. What would be the approach?

John Chow: The Email would then sell/brand yourself more, give more numbers to give the business an idea about your expertise and give you more authority to give them confidence why they would want to help you.

You can convince others you are a “somebody” by your posture and control. When others don’t know you but you seem important, they believe you are important.

John Chow finishes his interview by recommending using Google Adwords; because they are the biggest game in town. The other networks are good but do not have the volume that Google has. 85% of his volume is from Google.

WebJamAd Leaderboard Report 1:10-4:49 (3m39s)

Monica Durazo starts the day with a warning that “it is clear your team must be # 1 everyday…” or you risk elimination

Results

$1,302.50 Team ToolBarn
$ 916.66 Team pepperjam
$ 127.75 XY7.com

The two bottom teams risk a member from each being eliminated today. But Wes Wyatt steps in and announces how one contestant can be safe with the:

Wrights Jewelers Immunity Challenge Ring 4:50-9:29 (4m39s)

The Challenge Task

With a time limit of 1 hour, each contestant must go out on the internet to various websites (ie. blogs, hotel review sites) and post a blog or hotel review with a link to NewVictorianSuites.com (the hotel where the contestants are staying).

Conditions

1. A contestant can not create a new site or blog and must only use existing ones.
2. They can use any they already own or anyone elses
3. Only one blog post or review per website (ie. once a contestant posts at a website, other contestants can not post their too)
4. A contestant is allowed to have 1 blog comment
5. An email containing the links to all the blogs and reviews posted must be sent to: service@topaffiliateschallenge.com before the hour is up.

Points awarded - Each blog or hotel review = 10 points

Winner’s Prizes

Wright’s Jewelers Immunity Challenge Ring (and will be safe from elimination that day)

Gift from Toolbarn to winning contestant and the same gift awarded to the contestant’s Guru: Power drill set and Drill bits set ($60 value)

Immunity Challenge Game On!

Van Clute is doing some fast finger typing and tells us beating this challenge is a question of how fast the fingers can move, copy, and paste.

He is betting on the fact that most blogs today moderate submission posts and that most contestants will not have their posts up immediately or even approved before the hour is up.

Big Jason calls someone called “Secret Jedi Helper” and says “we’re on like donkey kong, need to kick some a**…call me”

Share Something in 60 seconds with Jonathon Ryan 9:30-11:55 (2m25s)

Jonathon quickly runs through a whole thwack of internet affiliate marketer terms as he holds up flash cards and explains what the terms mean.

voucher - coupon for ppc
tier one - casting or raking system for market
plr - public label rights
rss - real simple sindication
am - affiliate manager
seo - search engine optimization
one field - the # of entries a visitor must do to complete an action (ie. name and address = 2 fields)
roi - return on investment
mrr - master sell rights
tweet - replies using www.Twitter.com network
ppc - pay per click
cpc - cost per click
b5 - a blog network
ftp - file transfer protocol
cpm - cost per thousand
aim - AOL instant messenger
skype - an instant messenger service and VOIP (voice over internet protocol)
prepops - a pop up loading before the page
isp - internet service provider
rr - road runner an internet service provider
incens - incentivized offer (a visitor will get something for completing a form)
sem - search enginge marketing
banner - a popular form of advertising
link building - a process of getting others to link up to your website or blog, especially to enhance your search engine results
t2l - text link ads
b2b - business to business
ctr - click through rate
ecpc - effecitve (average) cost per click
widget - an application a website may use or need for a repetitive activity
porcupines in heat the tendency for buyers to purchase mulitple products in a short period of time
vertical - niche market for a specific product (ie. horizontal includes a broad range of topics, vertical is more specific)
opt-ins - voluntary recieving further information
bans - building a niche store
fold - the top third of any web page
google juice - gaining search engine authority through someone with a higher rank to a lower rank “giving someone juice”
uniques - a single original visitor
zingwacker ideas - Ken McArthur system developed to accelerate products or spread of idea or services
scrub - if an offer was completed with fake information..the network sponsor may scrub or throw you away

Wrights Jewelers Immunity Challenge Results 11:56-16:45 (4m51s)

Two strategies were used by the 3 teams; some banded together as a team to gain the ring andmade the blog posting a combined team effort. Team pepperjam and XY7.com used this strategy. Each contestant on Team ToolBarn worked independently of each other.

From Team ToolBarn

Jani made 6 comments but earned no points. Not one post got through moderation
Tom “The Furry Hat Guy” also made 6 blog posts for no points, he did not post links within his blog posts.
Ronda made 40 points
Big Jason Henderson made 70 points

From Team XY7.com
The team’s combined effort brought in 35 points

From Team pepperjam
The team’s joint effort brought in 220 points to become the winner of the immunity ring.

Monica Durazo hands the ring to Guru Ken McArthur for safe keeping and asks his team if they would like to keep the Powerdrill set and bits or to trade it in for a $100 gift card to be used on anything. The team chooses the gift card.

One on One with Wes Wyatt 16:47-19:12 (2m25s)

Wes Wyatt discusses with John Chow and Ken McArthur their views on the absence of Jeremy Schoemaker (Guru Shoemoney was called away from TAC when his wife went into labor)

John Chow says that Shoemoney makes his own rules and comes and goes as he pleases but this does not affect Chow’s team in any way…in fact, he wonders if they actually work more in peace without him being around…

He also explains that they don’t really hate each other, their history as competing bloggers goes back awhile but it is a friendly rivalry.

Ken McArthur also says Shoemoney’s absence does not affect his team alot either. He did observie that Shoemone seemed to do everything for his team the first day they started the competition. Ken wasn’t sure who it was, but he had heard someone had called in a big favour to help the team pull out of last place. He also wasn’t sure if pulling those type of strings would remain consistent for ToolBarn and their future performance.

Ken’s strategy for his team is to keep plugging away consistently with long hours with everyone doing their cog part on his team. He is quite pleased that his team is very driven and wants to preserve that team makeup with continued A game performance.

Elimination Time 19:15-26:55 (7m40s)

Team pepperjam announces they have chosen to protect Jonathan van Clute with the Wright’s Jewelers Immunity Ring.

Next, Team XY7.com contestants must take turns one by one and vote for who on their team they think should be eliminated.

With shocking mutiny, every contestant on Team XY7.com eliminates himslef.

First, Colin LaHay votes for himself and explains how his team felt cheated on the first day with Shoemoney’s tactics of calling in a favor to instantly have his team come in second on the Leaderboard.

After that first day, his team worked hard through the night to make sure they didn’t come last, but found out the next day that it didn’t matter because the bottom 2 teams would have one person eliminated. They were not notified of this twist and did not think it was fair for the rules to change from one day to the next. He also explained that they were able to get good sponsor support and money raised to use for their campaign but called all the potential sponsors up and told them not to bother. His team felt it was a general waste of time to use these network resources.

He specifically mentioned one affiliate friend who already was willing to pass his $1000 revenue/day campaign to Team XY7.com….a campaign that was only costing his friend, Paul, $600-800/day to run.
Colin De Ruyck followed suite and voted for himself. He also didn’t like how things were transpiring. He felt disillusioned when Team ToolBarn even lost $7 the previous day and got not one person eliminated that day.

Last was Ian Fernando. Ian had also voted himself off the day before. But due to the producer’s twist on the show, no one got eliminated and his volunteer elimination was cancelled.

John Chow shook his head and empathized with his team. He laughs and says, “Usually the person you choose will hate you for letting them go, but today, the person I choose will like me and those stuck here will hate me….”

Chow reiterates what Colin LaHay had explained and finished with choosing Ian Fernando to be eliminated because he had already chosen himself the previous day.

After the voting from Team XY7.com, Monica Durazo turns to Team pepperjam and says no one is being elminated from their team and are safe that day.

Monica also announces that because Guru Shoemoney is unable to continue being Team ToolBarn’s Guru, Team ToolBarn and Team XY7.com will merge together to be one team of 6 contestants with Guru John Chow. They will now compete heads up with Team pepperjam headed by Ken McArthur.

She looks over to Colin De Ruyck and wonders if the bridge between the two merged teams can mend since he had such harsh words for Team XY7.com’s strategies and tactics.

One on One with Wes Wyatt 26:57-43:55 (16m58s)

Ian Fernando explains that he would still vote himself off despite the turn of events after his elimination when the two losing teams were merged. He felt that they had leveraged a lot of money but that the twists in the game wasted their time. Being always unsafe whether you were 2nd or last did not seem right to him.

He also is rooting for one of the “Collin’s” to take over the show. If there was one thing he learned from John Chow it was that relationships are important.

He explained that John Chow pulled alot of strings to get money. One of the key to being successful is leveraging and using other people’s money.

Between Team ToolBarn & Team XY7.com, Ian could see that Big Jason seemed the most driven and committed, as well as Collin De Ruyck

John Chow felt the day was one big mix up day. He was excited on the one hand with Team ToolBarn and Team XY7.com joining forces, this would mean working with new people. On the other hand, he was sad that the original team was now broken up, with only 2 remaining members.
Devin Hunter used the analogy of his team’s situation with a sports team. He said it would be a major feat for their team to keep winning so that they would still be in the competition. But he was up for the challenge because it would simply make his team work harder.

He explained that with 4 team members against 6 team members, they would have to win 6 times to keep their team intact.

Ronda Del Boccio’s attitude was one of confidence and acceptance. She explained that TAC was just a game, and like life, it can change on the spur of the moment. She was taken aback at the animosity Team XY7.com had for her Team but was willing to work with anyone. Ronda thought the drama was just a result of a little misunderstanding between the teams. She just wanted to continue doing as well as they could and continue learning.

Collin Lahay was very interested to see what the combined teams would do.
Tom “The Furry Hat Guy” was happy with the bigger group. “More peope, more fun, more success!”

Ken McArthur explained that this turn of events proved that his team could not give up on their continued long solid hours of work. They could not relax and now had to double up their “A” game.

Jani Ghaffor was also surprised on the combined teams. He laughed at the fact that John Chow and his team were now going to find out everything Team XY7.com were doing. “But now Chow and I can party!”

Big Jason Henderson was the most disappointed of the group at the announced combined teams. “This sucks…we had the best coach and lost him…I seriously wanted towork with Team pepperjam after this, I’m ok friends with Jonathan Van Clute, he’s a respected competitor.”

Big Jason also continues on to say, “They are whiners, XY7.com. I am always working, dealing, and all they do is whine. LaHay has skills but is really young, that might be a handicap.”Secret Meetings

The two Collins knew going into tonights meeting, what was going to transpire. They discussed how to get Jason Henderson off the show tomorrow. “Wedon’t agree how he affiliate markets…he incentivizes an offer they told him he couldn’t…the vacation ends tomorrow…”

Jonathan van Clute says, “It’s simple…don’t lose…not another day…and not necessarily safe even if you don’t lose, as we’ve seen…If we don’t maitain our higher ground, then we’ve got a real problem. We don’t have any weak players. All strengths and expertise in our group are very different. Our skills are complimentary and we are a well-oiled machine. We all did not expect that. But this could lead to a false sense of security since everything runs so smoothly.

There is too much in-fighting in the other team, I think they won’t be able to pull it together. We shall see how Chow can handle the warring factions.”

Colin De Ruyck says, “The 2 teams won’t gel pefectly because of what Big J was saying. But things are lining up and he is not a team player. Big J does black hat marketing and our interpretation is that this show is not about that. “